![]() His career has been defined by an ability to bring offbeat sensibilities to culturally resonant projects. McG got his start first as a record producer and then as a music-video director for bands like Sugar Ray and Offspring. For McG, the films he produces have their own formula: “It’s got some oxygen, it’s got some color, it’s got some bounce, hopefully there’s a subversive streak in there.” They’re also not expensive the budget for the Nzingha Stewart-directed “Tall Girl” was around $13 million. “Our stuff proved to be sticky, so we kept making movies for them.”Īlgorithms aside, these aren’t typically movies that bring rave reviews - the John Whitesell-directed “Holidate” received a 44 percent from critics on Rotten Tomatoes, and a similar ranking from audiences - but clearly the Netflix data tells another story. “ is an analytics company that knows everything about viewership and they’re able to very easily track the degree to which your stuff is working and sticky and the degree to which it is not,” McG said. Videos tagged #tallgirl on the app have amassed 2.2 billion views, many of them are videos remixing or referencing parts of the movie. TikTok has among the youngest user base of any social media app, according to Pew. One example of how Netflix leans into target demographics: The streamer announced “Tall Girl 2” on TikTok earlier this month. When Wonderland started working with Netflix, he felt it “we would be wise to understand their platform and their audience and make films that speak to it.” While McG defaults to a casual, intuitive approach to talking about business and creativity (“I think only in terms of, ‘Wouldn’t it be cool if…'”), he explains his Netflix success like an MBA candidate. Girl 2 is now in production □ u ready? audio ft: original sound – Netflix Similarly, 2019’s young-adult comedy “Tall Girl” scored a reported 49 million viewers a sequel is now in production. (Currently in post for Wonderland is “Love Hard,” another Netflix Christmas romance.) McG directed the 2017 horror-comedy “The Babysitter ” in 2020, “The Babysitter: Killer Queen” followed. With a reported 68 million viewers, Bloomberg ranks Wonderland’s Emma Roberts-starring “Holidate,” released last year, as Netflix’s 10th-most popular movie of all time. Five years on, and with six Netflix productions, Wonderland appears to have found the secret sauce of a Netflix hit.
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